Everyone seems to be talking about social media these days, largely because of the controversies about Twitter.
Social media are important to writers like me because they provide an important way to tell people about our books. This blog is a form of social media and I’ve been writing it pretty well once a week for very many years. It used to be hosted on Google’s Blogger and you can find an archive going back to 2011 at thewhiterajah.blogspot.com. It can be frustrating because the number of people reading it varies a lot, not just only depending on what I’m writing about but on the vagaries of Google’s algorithms which sometimes point people to small blogs like mine and then switch to focussing on larger sites. I’m not sure that it actually sells many books, but I quite enjoy writing it so, although I am always threatening to cut down on the amount I post, I’m still here. (Either that or you’re imagining reading this, which is a sort of spooky idea.)
If I write the blog to encourage you to read the books, I then have to encourage you to read the blog. I used to do this mainly through Facebook and I have an author page there at https://www.facebook.com/AuthorTomWilliams. I still post there but Facebook is a rotten way to reach people these days. I think its time has passed.
Twitter and its like
After Facebook, of course, came Twitter. I used to hate Twitter but gradually grew to love it. Then came Elon Musk…
Twitter is now problematic. It’s lively and I’ve met some lovely people there, but you have to wade through an awful lot of extreme right-wing nutjobs and cryptocurrency sellers to find them. I’ve got over 2,000 followers there which, even if a lot of them are fembots, is too many to just ignore but I am looking at other possibilities. The problem is that refugees from Twitter have scattered all over the place so there’s no single obvious alternative.
Threadsseems fun. There are interesting conversations and I enjoy visits there while reading my feed on Twitter often leaves me feeling quite depressed. I don’t get a lot of interaction, probably largely because I have only 27 followers. That’s the problem with starting again from scratch and it takes a long time to build things up.
Blueskyseems quieter than Threads and I get even less interaction despite my 74 followers.
Is any of this worth the effort?
The thing is, social media take a lot of time. If you want to build a following you have to post regularly and respond to posts from others. Even if it’s enjoyable, it takes time away from life and, specifically, writing. That’s why I don’t do Instagram and make only occasional weak efforts on TikTok. I have cut down on Twitter a lot lately as, thanks to Mr Musk, it seems likely to die. A lot of the time saved has now been lost to Bluesky and Threads, mainly double (or triple) posting but also responding to stuff (easier on Threads because it has genuinely fun stuff on it and I learn things).
In the end, I have to ask myself if any of it is worth it: using Twitter (or whatever) to drive traffic to my blog to try to drive readers to my books. I do think that cutting off social media depresses book sales but do you know what boosts sales? Writing more books, that’s what. Perhaps I should concentrate on that.
Social media is such a minefield at the moment. What do you think?
There’s only a couple of weeks until we break for Christmas, so it’s an obvious time to look back at 2023.
It’s been a bit of an odd year, hasn’t it? I get the feeling that a lot of people are still trying to get back into normal life after all the chaos of covid. Although we visited Argentina at the end of last year and are planning to go to India next year, overseas travel still seems to be much more problematic than it used to be. IT breakdowns, industrial unrest, weather disruption, and Britain’s apparent inability to organise its borders means that travelling overseas has become an adventure again – and not in a good way. Holidaying at home, on the other hand, has been more than usually disrupted by the absence of a British summer.
Still, with nothing better to do, I have been able to knock out two books this year. Burke and the Lines of Torres Vedras came out in April and was followed by the third of my Galbraith & Pole Urban Fantasy books, Monsters in the Mist, which arrived, appropriately enough, just in time for Halloween.
Urban Fantasy is quicker to write than historical fiction. The books are shorter and you have to do much less research. It’s easy to think that fantasy doesn’t really need any research at all but Monsters in the Mist had me cramming on gene splicing technology and the history of the RAF base at the end of that road mysteriously signposted ‘Works Unit Only’ on the M4 between Swindon and London. I do enjoy writing them, though. I’ve just read a review that says “Monsters in the Mist reads like this is Williams just having fun, and bringing his readers along on the trip,” which I loved because that is so much the way I feel about the Galbraith & Pole books. The series was inspired by a trip to Argentina which left me wondering how many of the nocturnal population of Buenos Aires were vampires and it has just grown from that. The books are hardly your regular vampire stories and do seem to appeal to people who wouldn’t normally touch this sort of thing with a barge pole, so I hope you will be prepared to give them a go. They’re all available on Kindle Unlimited if you don’t want to part with actual money to read them.
Does this mean I don’t enjoy writing James Burke? Well, there are seven of them and I’ve done my best to make them all different. Some are quite serious (Burke in Ireland stands out), some are spy romps (Burke and the Pimpernel Affair is lots of fun) and some have quite a lot of straightforward military history in them. (Burke and the Bedouin and Burke at Waterloo both seem to be getting a boost on the back of the ‘Napoleon’ film.) Coming up with ideas for an eighth is difficult. I’ve had people on social media pointing me in the direction of the War of 1812 and I suspect that we will see Burke crossing the Atlantic to do his bit against the perfidious Yankees. This would mean, though, getting myself into a whole new field of conflict and one which, like most English people, I know very little about. Still, this pause between books is giving me time to do some reading instead of writing and I already know a lot more about the War of 1812 than I did a month ago.
Mentioning social media brings mind another odd thing that has happened in 2023. Yes, unfortunately there is no escaping the weird little man who bought Twitter and what he has done to the platform. I didn’t used to like Twitter, but I’ve come to really appreciate it. It’s full of people who share my rather offbeat interests, particularly when it comes to Napoleon. It’s a way that I can see what things resonate with my readers and, maybe, even encourage them to buy my books. For self-published authors like me, social media are a crucial way of raising awareness of our work. I’ve tried advertising on Facebook and Amazon and the results seem unpredictable at best. You have to commit quite a lot of money to get measurable returns and, with profit margins on e-books so slim, it’s not something that I think makes sense. So I’m very aware of the fall in engagement on Twitter, which is just one more thing that makes finding readers that much harder.
One recent post that I did engage with on Twitter asked if people would write even if they knew nobody was going to buy their books. My answer was a resounding ‘No’. Life is too short (especially at my age) to write books that nobody is reading. This means that more and more of my time is spent promoting and publicising my books and this leaves less time for actually writing them. I will almost certainly produce another James Burke, but I’m not hurrying to start it. Apart from anything else, I’m enjoying getting up in the morning without thinking that I have to put down some precious words. If anybody feels that they want me to write faster, the answer is to buy my books and give them away as Christmas presents because nothing motivates a writer quite like seeing their books selling. All my books are available in paperback and there’s still more than two weeks till Christmas.
Anyway, that’s been my year. Feel free to tell me about yours.
