There was no blog post last week as I was away in Cambridge so I’m sticking with the idea of short posts with pictures and a bit more about daily life. It means that I get fewer views on my blog but people who do read it seem to like it.
Most of the colleges are closed to the public at this time of year, although we did visit Kings and the chapel there is every bit as amazing as people say.
Although the fan vaulting is what makes the building unique, the amazing 16th century stained glass (which somehow survived Cromwell’s Commissioners) is also special. Those tall windows with their elaborate pictures reminded me of the Sainte Chapelle chapel which I saw on my recent trip following Burke’s adventures in Paris. In fact, King’s College chapel was very influenced by the French royal chapel.
Christ tempted by Satan in one of the windows.
With the colleges closed, we spent a lot of our time in the Fitzwilliam Museum. Founded in 1816, the collection has a lot of Georgian and early 19th century material which is particularly interesting to me, partly because of the stories I’ve written set in this period and partly because of the amount of time I’m spending in Marble Hill House these days. Near the entrance of the Fitzwilliam is this statue of George II who paid for much of Marble Hill.
George II wasn’t the sharpest knife in the drawer and I think the statue catches that.
There’s a lot of 18th-century embroidered upholstery in the museum which, again, caught my eye because of the embroidery in Marble Hill House. You can see an example of embroidered upholstery in the photo below.
I’m interested in who did this embroidering. It seems that they were made by Georgian women with too much time on their hands. They couldn’t be seen doing anything as vulgar as a job, so they really did have a lot of time to fill. You could buy pre-drawn embroidery patterns to stitch, just as you can now, or you could draw your own.
Modern Embroidery Kit
There’s a lot of embroidered upholstery in the Fitzwilliam, which had me wondering if some, at least, were stitched by women for whom it wasn’t a hobby, but a job. I looked for any indication of the people who have produced this work but, presumably because they were mere women, none of them seem to have been credited with their creations.
Henrietta Howard, whose home Marble Hill was, was a great collector of chinoiserie, wildly fashionable in the 18th century. There’s a lot of it in the Fitzwilliam.
Perhaps Lady Suffolk’s enthusiasm for fine china was a reaction against the English earthenware that she must have grown up with. There’s a lot of that in the Fitzwilliam too.
One final exhibit very tenuously linked to Henrietta and then I’ll shut up.
This sculpture is supposed to represent a woman epitomising Reason. (It’s next to a much racier lady representing Love.) Notice the hand touching the face. It’s supposed to imply scholarly or poetic thoughts.
Art historians would have you believe this trope was established in the 17th century, well before this painting of Henrietta Howard was commissioned by Alexander Pope.
My wife, who is not an art historian but likes to check these ‘well-known facts’, looked at over 2,000 portraits in the National Portrait Gallery and found that this ‘hand-to-face’ pose was very rare in the 17th century. It seems to have taken off with Pope who not only commissioned this portrait of Henrietta but had multiple portraits made of himself, many of them in this ‘scholarly’ pose. By 1832, when the sculpture was made, this was a recognised bit of symbolism but it seems likely that Henrietta was the first woman to be shown like this.
So all the way to Cambridge, just to be reminded of our local stately home. It was a fun and interesting trip anyway. I hope you like the pictures.
I’m still playing with the idea of shorter blog posts which don’t involve researching anything so that I can share historical stuff with you. So this week, here’s a bit about how I’ve been using some of the time I haven’t been writing my blog.
I’ve spent an afternoon volunteering at Marble Hill House, which is a lovely Georgian villa near where I live. I’ve written about it HERE. It’s open Wednesdays to Sundays and free to visit, so why not call in?
On Sunday I went to a tango concert by El Chamuyo Tango Quartet and did a bit of dancing.
There’s been some other dancing, inevitably, and dance class, which seems to leave us exhausted. Old age, I guess.
Our son is working in London, so he’s been back living at home after around 15 years. Contrary to what people say about millenials, he’s working incredibly hard so he’s off out before we wake up. In the evening, he has many cooler people to spend time with than his parents, so we hardly see him. We have been doing a fair bit of dog-sitting though.
I’ve also been progressing, painfully slowly, with a rough draft of the next Burke novel, set in the War of 1812.
That’s life here. I hope you are having fun with whatever you are doing.
Last week’s blog post looked at my marketing efforts and said that they weren’t achieving as much as I’d hoped and that I would probably be better doing less blogging and tweeting and more actual writing. I asked people to let me know if they disagreed. Nobody did.
It’s not the first time that I’ve said I’m cutting back on blogging. But this time I mean it. At least I’m making a start today with one of the shortest blog posts I have ever written. So, if you have been, thanks for reading it.
I’ve been taking part in #HistFicMay where historical fiction authors are invited to answer one question a day about their work. Yesterday’s question was: ‘How do you advertise your book?’
I’d been thinking about blogging about marketing for a while and this question, the day before my weekly blog post, has rather focussed my mind.
I’m self-published, so all the sales efforts for my books are down to me. The bad news is that this takes a ridiculous amount of time and energy. The good news is that (having originally been published by a small press) I know that an indie author will do a better job selling their books themselves than most publishers will do for the vast majority of their writers.
So what do I do?
Let’s start with what I don’t do. I don’t advertise. Historical fiction that isn’t Tudors or Regency Romance is a bit of a niche market. Unless a major publisher takes me up and decides to promote me heavily, I’m never going to sell thousands of books. (That’s why so many writers hold out for publishing deals, hoping against hope that they will be one of the lucky dozen or so that their publisher chooses to put serious money behind.)
About 80% of my sales are on Kindle and most of my books are just £3.99 so any significant advertising campaign is unlikely to pay for itself. I used to work in adverting and an insignificant advertising campaign is simply a waste of money. (Something I’ve confirmed by dipping a toe into Facebook and Amazon adverts.)
Social media
I do make an effort with social media. I post regularly on Twitter (I’m still not calling it X) and I have an author page on Facebook. I have an account on Bluesky too, but, sadly, the platform never really took off.
I don’t expect someone will see a tweet and rush to buy one of my books. I’m hoping that my social media efforts will drive people to my blog. (Well, you’re here, so presumably it works sometimes.) Then, with luck, you might explore my website and buy a book.
The website you’re on right now
I’ve put a fair amount of effort into my website, so I hope it sells the odd book. I’ve trialled selling directly (look at the bottom of my landing page) but so far with zero interest. This is largely my own fault because I’ve downplayed the offer in case it doesn’t work out on a practical level and I end up annoying a lot of readers and maybe losing money. Still, the offer is there so do feel free to take it up.
The main thing I do on the website is blog. I’m pretty religious about blogging every Friday. I enjoy it, which is a good thing because it takes quite a lot of time. Some blog posts get hundreds of viewers (over 450 when I reviewed Ridley Scott’s Napoleon, for example) while others pass almost unnoticed. I’ve looked for patterns so that I can just concentrate on the things that people will read but there honestly don’t seem to be any. It would help if I got feedback from people commenting on my posts, but generally they don’t. I just shout into the void and hope somebody is listening.
Free offers
I do run the odd Kindle giveaway. Many people speak highly of these and they have the advantage they don’t cost anything. The result can be one of my books appearing briefly in the bestseller list except that, given that they are free, I don’t feel that they have genuinely been ‘sold’. I’m not even sure that they have been read. I am certain I am not alone in having books on my Kindle that I picked up because they were free and have never got around to opening.
What I do find depressing is that even when people do read free books, they seem reluctant to review them. Surely that’s the implicit deal between the author and the person they give the free copy to? I do post a line or two on Amazon for every free book that I read unless I really can’t think of something kind to say about it and that’s rare. It would be nice if everybody else took the same approach.
Still, free offers cost nothing and can do no harm, so why not?
The best way to sell
What I have discovered is that the best way to sell a book is to write another one in the series. At the moment, I’m trying to write another adventure for James Burke. Unfortunately, I find myself spending more and more time procrastinating with tweeting and Facebooking and, dare I say it, writing this.
Going forward
I keep saying that I’m going to cut down on my blogging and, reading over what I’ve just written, I think I really have to make an effort to do so. So I will continue to blog on Fridays but maybe not every Friday and the posts might be dug out from years ago when most of you weren’t reading it anyway or may be just some pretty pictures or a few words of wisdom. It’s quite likely that shorter posts will be more appreciated. And I will be cutting down on Twitter. I’m sticking with #HistFicMay until the end of the month but after that I’m going to try to have some tweet-free days each week. I already hardly tweet on weekends and I think I’ll cut out Wednesdays too. That way I might even get a book written.
Tell me I’m wrong
I know that there are people who will say that I’m taking a negative attitude and that I really should make more effort to sell, rather than less. You may be right. I’m happy to be persuaded.
Feel free to respond to this blog and I’ll take all your comments on board. After all, if many of you do reply it will prove that I’m not screaming into the void at all.
Regular readers will know that I spend a lot of time at Marble Hill House where Henrietta Howard lived from 1734 until her death in 1767. Marble Hill became the centre of a circle of some of the leading writers of the day, including Alexander Pope, Jonathan Swift and John Gay, who wrote the Beggars’ Opera.
John Gay’s portrait hangs in Marble Hill alongside a painting of King George II and one of the Duchess of Queensbury.
A tale of political mischief-making links the three paintings and a musical that I went to see last week.
Following the success of The Beggar’s Opera in 1728, John Gay wrote a sequel, Polly. However, Walpole, the prime minister, was scandalised by the satirical attacks on him in The Beggar’s Opera and persuaded the Lord Chamberlain to ban Polly as a filthy and libellous work. Gay responded by having the play published by subscription in 1729, an exercise that proved very popular.
Of course, subscribing to the play was a way of expressing disapproval of the Prime Minister.
The Duchess of Queensbury (a close friend of Henrietta Howard) was a member of the Court and no fan of Walpole. She also had a wicked sense of humour. She approached the king (who had appointed Walpole) and asked him to subscribe. George (who was not terribly bright) did so.
When Queen Caroline (the brains of the outfit) found out, she was furious. The Duchess was exiled from the court. She doesn’t seem to have cared. She moved into a house just across the river from Marble Hill and she and Henrietta Howard remained great friends.
All this took place about 60 years before we first meet James Burke fighting in the West Indies (in Burke in the Land of Silver). In many ways, the world of Henrietta Howard was very different from the world of James Burke but anyone with an interest in the Long 18th Century (yes. historians really call it that) might well enjoy James Burke. Why not give him a go?
