Everyone seems to be talking about social media these days, largely because of the controversies about Twitter.
Social media are important to writers like me because they provide an important way to tell people about our books. This blog is a form of social media and I’ve been writing it pretty well once a week for very many years. It used to be hosted on Google’s Blogger and you can find an archive going back to 2011 at thewhiterajah.blogspot.com. It can be frustrating because the number of people reading it varies a lot, not just only depending on what I’m writing about but on the vagaries of Google’s algorithms which sometimes point people to small blogs like mine and then switch to focussing on larger sites. I’m not sure that it actually sells many books, but I quite enjoy writing it so, although I am always threatening to cut down on the amount I post, I’m still here. (Either that or you’re imagining reading this, which is a sort of spooky idea.)
If I write the blog to encourage you to read the books, I then have to encourage you to read the blog. I used to do this mainly through Facebook and I have an author page there at https://www.facebook.com/AuthorTomWilliams. I still post there but Facebook is a rotten way to reach people these days. I think its time has passed.
Twitter and its like
After Facebook, of course, came Twitter. I used to hate Twitter but gradually grew to love it. Then came Elon Musk…
Twitter is now problematic. It’s lively and I’ve met some lovely people there, but you have to wade through an awful lot of extreme right-wing nutjobs and cryptocurrency sellers to find them. I’ve got over 2,000 followers there which, even if a lot of them are fembots, is too many to just ignore but I am looking at other possibilities. The problem is that refugees from Twitter have scattered all over the place so there’s no single obvious alternative.
Threadsseems fun. There are interesting conversations and I enjoy visits there while reading my feed on Twitter often leaves me feeling quite depressed. I don’t get a lot of interaction, probably largely because I have only 27 followers. That’s the problem with starting again from scratch and it takes a long time to build things up.
Blueskyseems quieter than Threads and I get even less interaction despite my 74 followers.
Is any of this worth the effort?
The thing is, social media take a lot of time. If you want to build a following you have to post regularly and respond to posts from others. Even if it’s enjoyable, it takes time away from life and, specifically, writing. That’s why I don’t do Instagram and make only occasional weak efforts on TikTok. I have cut down on Twitter a lot lately as, thanks to Mr Musk, it seems likely to die. A lot of the time saved has now been lost to Bluesky and Threads, mainly double (or triple) posting but also responding to stuff (easier on Threads because it has genuinely fun stuff on it and I learn things).
In the end, I have to ask myself if any of it is worth it: using Twitter (or whatever) to drive traffic to my blog to try to drive readers to my books. I do think that cutting off social media depresses book sales but do you know what boosts sales? Writing more books, that’s what. Perhaps I should concentrate on that.
Social media is such a minefield at the moment. What do you think?
It got so hot in London that we have headed off to the hills and are spending a few days in mid-Wales. I’ve posted photos before, but they never really catch it, so I took a couple of short videos and tried to put them on TikTok. I’m not sure they are an improvement to be honest and on the WiFi available here they are painfully slow to upload. Still, the first one is available at Tom Williams (@tomwilliams4777) | TikTok so let me know what you make of it. EDIT: I’ve got the second one up too: https://www.tiktok.com/@tomwilliams4777/video/7398266204302986529
It’s the part of the country that features in Monsters in the Mist so if you want to know what it’s like you could do worse than read that. It’s very different from my historical novels, featuring vampires, secret underground lairs and lots of descriptions of wet days in Wales. It’s the third of my Galbraith & Pole Urban Fantasy series, though you don’t have to have read the first two to enjoy it. It’s just £3.99 on Kindle.
Anyway, that’s what I’m doing right now. I hope you are enjoying our brief, belated summer.
Another week gone and we finally have summer! Dancing outdoors yesterday and again on Sunday. Best enjoy it while it’s here.
Cutting back on blogging and social media has meant more time for enjoying summer. I’ve been dancing indoors and out and was able to skate from Hyde Park to Greenwich last weekend. I even got to meet a friend for a visit to the British Museum on Wednesday. OK, spending the afternoon in windowless rooms was not a particularly summery thing to but we went to see the mummies in the Egyptian galleries for the first time in years. They’re still amazing!
Skaters at Greenwich. (Yes, I’m in there somewhere.)
I’ve also been able to spend more time reading for pleasure – hence the book reviews that I’ve posted here for the last couple of weeks. I hope you’ve enjoyed them and that it may have persuaded some of you to take a look at the books I reviewed. (Click book covers to link to reviews.)
Cutting back on blogging may have reduced my sales a bit but at least it has given me more time to do some writing of my own. I’m still working my way through a first draft of the next James Burke story, which sees him in North America during the War of 1812. It’s a whole New World for me (see what I did there?) and I’m finding it quite hard work. I’m having fun reading myself into the place and period, though.
I hope you’re not missing my posts too much. You shouldn’t be – there’s a whole summer out there for you to enjoy. And I’m still here. If there’s anything you’d like me to write about, or if you have something of your own you would like to share on this blog, get in touch.
There was no blog post last week as I was away in Cambridge so I’m sticking with the idea of short posts with pictures and a bit more about daily life. It means that I get fewer views on my blog but people who do read it seem to like it.
Most of the colleges are closed to the public at this time of year, although we did visit Kings and the chapel there is every bit as amazing as people say.
Although the fan vaulting is what makes the building unique, the amazing 16th century stained glass (which somehow survived Cromwell’s Commissioners) is also special. Those tall windows with their elaborate pictures reminded me of the Sainte Chapelle chapel which I saw on my recent trip following Burke’s adventures in Paris. In fact, King’s College chapel was very influenced by the French royal chapel.
Christ tempted by Satan in one of the windows.
With the colleges closed, we spent a lot of our time in the Fitzwilliam Museum. Founded in 1816, the collection has a lot of Georgian and early 19th century material which is particularly interesting to me, partly because of the stories I’ve written set in this period and partly because of the amount of time I’m spending in Marble Hill House these days. Near the entrance of the Fitzwilliam is this statue of George II who paid for much of Marble Hill.
George II wasn’t the sharpest knife in the drawer and I think the statue catches that.
There’s a lot of 18th-century embroidered upholstery in the museum which, again, caught my eye because of the embroidery in Marble Hill House. You can see an example of embroidered upholstery in the photo below.
I’m interested in who did this embroidering. It seems that they were made by Georgian women with too much time on their hands. They couldn’t be seen doing anything as vulgar as a job, so they really did have a lot of time to fill. You could buy pre-drawn embroidery patterns to stitch, just as you can now, or you could draw your own.
Modern Embroidery Kit
There’s a lot of embroidered upholstery in the Fitzwilliam, which had me wondering if some, at least, were stitched by women for whom it wasn’t a hobby, but a job. I looked for any indication of the people who have produced this work but, presumably because they were mere women, none of them seem to have been credited with their creations.
Henrietta Howard, whose home Marble Hill was, was a great collector of chinoiserie, wildly fashionable in the 18th century. There’s a lot of it in the Fitzwilliam.
Perhaps Lady Suffolk’s enthusiasm for fine china was a reaction against the English earthenware that she must have grown up with. There’s a lot of that in the Fitzwilliam too.
One final exhibit very tenuously linked to Henrietta and then I’ll shut up.
This sculpture is supposed to represent a woman epitomising Reason. (It’s next to a much racier lady representing Love.) Notice the hand touching the face. It’s supposed to imply scholarly or poetic thoughts.
Art historians would have you believe this trope was established in the 17th century, well before this painting of Henrietta Howard was commissioned by Alexander Pope.
My wife, who is not an art historian but likes to check these ‘well-known facts’, looked at over 2,000 portraits in the National Portrait Gallery and found that this ‘hand-to-face’ pose was very rare in the 17th century. It seems to have taken off with Pope who not only commissioned this portrait of Henrietta but had multiple portraits made of himself, many of them in this ‘scholarly’ pose. By 1832, when the sculpture was made, this was a recognised bit of symbolism but it seems likely that Henrietta was the first woman to be shown like this.
So all the way to Cambridge, just to be reminded of our local stately home. It was a fun and interesting trip anyway. I hope you like the pictures.
I’ve been taking part in #HistFicMay where historical fiction authors are invited to answer one question a day about their work. Yesterday’s question was: ‘How do you advertise your book?’
I’d been thinking about blogging about marketing for a while and this question, the day before my weekly blog post, has rather focussed my mind.
I’m self-published, so all the sales efforts for my books are down to me. The bad news is that this takes a ridiculous amount of time and energy. The good news is that (having originally been published by a small press) I know that an indie author will do a better job selling their books themselves than most publishers will do for the vast majority of their writers.
So what do I do?
Let’s start with what I don’t do. I don’t advertise. Historical fiction that isn’t Tudors or Regency Romance is a bit of a niche market. Unless a major publisher takes me up and decides to promote me heavily, I’m never going to sell thousands of books. (That’s why so many writers hold out for publishing deals, hoping against hope that they will be one of the lucky dozen or so that their publisher chooses to put serious money behind.)
About 80% of my sales are on Kindle and most of my books are just £3.99 so any significant advertising campaign is unlikely to pay for itself. I used to work in adverting and an insignificant advertising campaign is simply a waste of money. (Something I’ve confirmed by dipping a toe into Facebook and Amazon adverts.)
Social media
I do make an effort with social media. I post regularly on Twitter (I’m still not calling it X) and I have an author page on Facebook. I have an account on Bluesky too, but, sadly, the platform never really took off.
I don’t expect someone will see a tweet and rush to buy one of my books. I’m hoping that my social media efforts will drive people to my blog. (Well, you’re here, so presumably it works sometimes.) Then, with luck, you might explore my website and buy a book.
The website you’re on right now
I’ve put a fair amount of effort into my website, so I hope it sells the odd book. I’ve trialled selling directly (look at the bottom of my landing page) but so far with zero interest. This is largely my own fault because I’ve downplayed the offer in case it doesn’t work out on a practical level and I end up annoying a lot of readers and maybe losing money. Still, the offer is there so do feel free to take it up.
The main thing I do on the website is blog. I’m pretty religious about blogging every Friday. I enjoy it, which is a good thing because it takes quite a lot of time. Some blog posts get hundreds of viewers (over 450 when I reviewed Ridley Scott’s Napoleon, for example) while others pass almost unnoticed. I’ve looked for patterns so that I can just concentrate on the things that people will read but there honestly don’t seem to be any. It would help if I got feedback from people commenting on my posts, but generally they don’t. I just shout into the void and hope somebody is listening.
Free offers
I do run the odd Kindle giveaway. Many people speak highly of these and they have the advantage they don’t cost anything. The result can be one of my books appearing briefly in the bestseller list except that, given that they are free, I don’t feel that they have genuinely been ‘sold’. I’m not even sure that they have been read. I am certain I am not alone in having books on my Kindle that I picked up because they were free and have never got around to opening.
What I do find depressing is that even when people do read free books, they seem reluctant to review them. Surely that’s the implicit deal between the author and the person they give the free copy to? I do post a line or two on Amazon for every free book that I read unless I really can’t think of something kind to say about it and that’s rare. It would be nice if everybody else took the same approach.
Still, free offers cost nothing and can do no harm, so why not?
The best way to sell
What I have discovered is that the best way to sell a book is to write another one in the series. At the moment, I’m trying to write another adventure for James Burke. Unfortunately, I find myself spending more and more time procrastinating with tweeting and Facebooking and, dare I say it, writing this.
Going forward
I keep saying that I’m going to cut down on my blogging and, reading over what I’ve just written, I think I really have to make an effort to do so. So I will continue to blog on Fridays but maybe not every Friday and the posts might be dug out from years ago when most of you weren’t reading it anyway or may be just some pretty pictures or a few words of wisdom. It’s quite likely that shorter posts will be more appreciated. And I will be cutting down on Twitter. I’m sticking with #HistFicMay until the end of the month but after that I’m going to try to have some tweet-free days each week. I already hardly tweet on weekends and I think I’ll cut out Wednesdays too. That way I might even get a book written.
Tell me I’m wrong
I know that there are people who will say that I’m taking a negative attitude and that I really should make more effort to sell, rather than less. You may be right. I’m happy to be persuaded.
Feel free to respond to this blog and I’ll take all your comments on board. After all, if many of you do reply it will prove that I’m not screaming into the void at all.
Recently, I’ve written about the Williamson Papers and how much I would like to see them get a wider readership. The first book in the trilogy, The White Rajah, costs just £3.99 on Kindle (or you can read it free if you subscribe to Kindle Unlimited).
The White Rajah started life as a story about the real-life James Brooke of Borneo. In the mid-19th century he ruled the country of Sarawak as his own personal fiefdom and was known as the White Rajah. I invented the character of John Williamson (the name of Brooke’s real-life interpreter) as a narrator but eventually I realised that the story was just as much about the fictional Williamson as it was about Brooke. Williamson becomes the moral centre of the story, watching as Brooke’s dream of an innocent Eden meets the reality of the politics of the region and the complexities of colonial rule.
It’s not for everyone but you might find you love it if you give it a go. Committing to £3.99 and, more importantly, a first-person novel written in a mid-19th century voice is a lot to ask of people who have no reason to trust me to tell a good story. (One major publisher turned it down on the grounds that it was too ‘difficult’ for a first novel from an unknown writer and recommended that I start with something more commercial, which is why there are now seven James Burke books.) But I have a suggestion that may make it easier for you.
Years after I wrote The White Rajah, I was invited to add a short story to a collection put together by the Historical Writers’ Association (Victoriana). I wrote a story from the world of The White Rajah, which serves as a lovely introduction to John Williamson’s story. And from 10th to 14th April you can get it absolutely FREE as one of the four stories by different authors that make up Tales of Empire.
So there you are: log into Amazon using THIS LINK between 10 April and 14 April and get a free short introduction to John Williamson and James Brooke. And if you like it, you can buy The White Rajah then.
